retail planning


Going With the Flow

You feel it when it’s missing: the good “flow” through a retail destination that energizes the shopping experience and continually attracts more customers. With our team’s background in place making and master planning, we apply human behavior and needs to our retail strategies, matching great flow with a strong retail vision. We incorporate the best of global trends, and position retail destinations to respond to target markets and changing demographics.

More than simply consultants, we see ourselves as teachers. We share our methodologies and tools, and we deliver retail plans that do more than paint a pretty picture. They quantify revenues and risks, define optimal phasing strategies, and spell out ideal leasing plans. As a result, our clients are empowered with the knowledge to make important decisions at key milestones throughout their development’s evolution, even beyond the scope of our engagement.


Retail Trend Analysis


Retail Economic Models


Retail Tenant Mix
and Layout Plans


Phasing Strategies


Casting & Leasing Strategies

How do we do it?

© 2018 Initial > Innovation and Real Estate Development Strategy. All rights reserved. Privacy Policy