Approach

approach

Getting From Here to Where You Want to Be

INITIAL solves complex real estate challenges with a balance logic and empathy, function and design, argument and story, focus and symphony. This is our approach in a nutshell.

ResearchWe begin by developing a solid foundation of knowledge about our client’s site, objectives, and markets. Then, to gain a contextual understanding of their project, we conduct site and behavior-mapping studies, assess target markets, and collect local stories.
IdeationWe drill for ideas by bringing our expertise and research together with that of our client’s team. Through collaborative workshops, we define the emotional essence of their site or project, setting the stage for the strategy and master planning.

ValidationWe create economic model prototypes, define design principles, and articulate the place brand. We revise until we’ve arrived at a master plan and strategy that delivers our client’s desired returns.
ImplementationWe prototype a master plan or development plan based on the economic model chosen. The plan is an actionable roadmap for our clients to follow in order to create the physical and emotional, as well as the financial aspects envisioned for the site.

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